BUSINESS MARKETING STRATEGY

All organization that intends to succeed is faced with the challenge of responding to opportunities of the market place. In an attempt to overcome this challenge, the organization is compelled to adopt the methods of adequately planning strategically

About this Course

Every organization that intends to succeed is faced with the challenge of adequately responding to opportunities of the market place. And in an attempt to overcome this challenges, the organization is compelled to adopt the methods of adequately planning strategically. In a simple term, strategic planning can be referred to as a process that gives description in terms of the direction an establishment or organization will follow within its identified environment as well as provide guidance on resource the allocation and distribution. This process comprises of four cardinal steps which includes marketing drive, development of its own concept and plan, among others (Rajan, 2010). The marketing concept and plan determines the particular marketing strategy that the organization will adopt to enable them purse and compete in the broader market. This course intends to explore and describe marketing and its adoptable strategies.

OBJECTIVE

At the completion of this study, it is expected that the student should understand the marketing concepts, the strategic marketing scope and processes, the marketing mix and be able to set business marketing plan.